Mission, Vision, Social Responsibility, Strategic Planning Term Paper

Mission, Vision, Social Responsibility, Strategic Planning - Term Paper Example The quality of JetBlue Airlines’ mission statement is low compared to that of Southwest Airlines because it does not provide how the business will operate or what exact services will be offered or why exactly the airline does its business which will make it unique in its own way and attract the customers. The mission statement of Southwest Airlines in contrast fits the qualities of a mission statement which require it to elaborate a bit about its business in a way that will convince the customers of its values and assure them of their services. The mission statement of Southwest Airlines with its specific focus clearly drives the strategic decisions that will be made in that they will always aim to provide warmth and friendliness to its customers and extend the company spirit (Lauer, 2010). This is however not the case in JetBlue Airlines whose vague mission does not provide its employees with exact issues to focus on in its customer service which portrays the organization as mediocre and hence not even good in strategic decision making. The quality of the mission statement of Southwest Airlines does not need recommendations. This however is not the case with JetBlue Airlines whose leadership should review and reword the mission statement to make it more specific to its exact services that it aims to provide hence ensuring that it will make strategic decisions in future. The vision of both companies is to be the best airline in their category of airlines that are cheap and hence can be said to be headed in the same direction though using different approaches to ensure that. The company is involved deeply in issues of corporate social responsibility with its areas being in environment, youth and education and even the community. It engages in tree planting and environment cleaning exercises, holding partnerships with